Stop just-about-managing with spreadsheets or generic CRM systems and start feeling the power of a comprehensive ops management and CRM system honed for use in UK BIDs

Drop us a line below to get a test login and start your journey to better evidenced, data-led BID management

Watch the video below for a quick tour of the power that BIDBase puts at your disposal


What is BIDBase?

BIDBase is a powerful online database system designed specifically for UK Business Improvement Districts (BIDs). BIDBase includes powerful BID management tools to help you get the most out of your BID data. BIDBase is designed for BID managers, BID teams and BID directors to use. Whether you're pre-BID, just starting your BID term or are approaching renewal ballot, you need to know the vital information about your levy-payers: who they are, how they interact with your BID and what you're doing for them. Importantly, you need to be able to evidence all that. BIDBase does all these things and more!
BIDBase System Diagram

Why do I need BIDBase?

Most applications used to help run BIDs are based around contact details. While these are important - and BIDBase is great for keeping track of people in your BID - BIDBase is based around hereditaments, organisations, people and addresses. This is important because hereditaments are the link between organisations, people and addresses in a UK BID as well as the source of your levy income and vital in analysing your BID's performance before ballot. BIDBase also has powerful reporting and analysis tools for street operations and a simple, transparent budget management system.
BIDBase Client Map

Why do all these BIDs use BIDBase?

  • Comprehensive comms tools including mailing lists, bulk emails and texts.
  • Business sentiment map of businesses' attitude to the BID.
  • Masses of automations, from recording engagement to monthly reports.
  • Show your levy payers the value they get from your promotions.
  • Manage your B2B events.
  • Record street management issues with BIDBase Street Ops, a free mobile-only app.
  • Transparent, audit-friendly Budget Management System
  • Comprehensive ballot tools.
  • Identify how many people in your BID are ‘strangers’ to you.
  • Access a growing list of confirmed national voters.
  • Optional Business Crime Reduction tools via BIDBase Locally app.
  • Optional Loyalty card system via BIDBase Locally app.
Testimonials from people who use BIDBase in their BIDs
  • "Essential Edinburgh had been using [a well-known CRM] since our formation in 2008. We chose to change to BIDBase in the year of our renewal ballot because we liked the ability to track our interactions with levy payers – to see who we had not seen for a while and keep up to date with the eligible voter. The extraction of the database for the vote itself was a very easy process, which it hadn’t been [previously]. The support we received in transferring over all our contact and organisational details was fantastic. The team are very contactable and responsive to questions, requests for help and ideas for improvements to the database."

    Emily Johnston - Senior Manager, Marketing & Communications, Essential Edinburgh BID

  • "BIDBase provides the Ilford BID the opportunity to evidence its actions and map out priorities through key analytical tools and data management. The [BIDBase] App has played a key role through lockdown and working in the new norm."

    Cyril Bekoe - BID Manager, Ilford BID

  • “We have been using BIDBase for the last few months and have found it an invaluable tool. Going forward to renewal ballot it will be vital in allowing us to concentrate on key decision makers. When we have had the need to contact technical support the reply and resolution has come through to us in less than 24 hours. If you’re looking to use BIDBase then we are happy to endorse it - it's a great piece of software!"

    Shaun Boyce - Project Manager, Wolverhampton BID

  • "BIDBase gives my team a powerful tool for CRM and operations management in the BID. BIDBase enables us to evidence the good that we do and helped us to a stunning 3rd term renewal ballot result."

    Michele Wilby - Chief Executive Officer, Colmore BID

Which BIDBase package suits your BID?

Choose BIDBase alone or add one or more BIDBase Plus modules:

(per year - or £70 per month*)
  • Powerful comms tools
  • Levy-payer sentiment analysis
  • Unlimited BID team and BID board users
  • Promotions & events tools
  • FREE BIDBase Street Operations mobile app (iOS and Android)
  • Powerful ballot tools
  • Budget management system
  • Street issues analysis tools
  • Team tasking management system
  • Automated reports & reminders
  • BIDMail bulk email comms
  • BIDText one-way SMS messaging (SMS charges extra)
  • *Minimum contract length of 1 year
  • Save 20% with 5 year BID term contract
BIDBase Plus One
(per year - or £35* month)
  • Business Crime Reduction tools inc free app for businesses
  • Unlimited business user logins to BIDBase Locally app
  • Business user street issue reporting
  • Business user peer-to-peer alert system
  • Secure messaging between BID team and busineses
  • Intel analysis and charting tools
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  • *Minimum contract length of 1 year (billed with BIDBase)
BIDBase Plus Two
(per year - or £30 month*)
  • Integrated Locally loyalty card system
  • Simple QR code-based loyalty card system with your branding
  • Unlimited card numbers (card printing extra)
  • Unlimited business user logins to BIDBase Locally app
  • Flexible reward design - discounts or progressive rewards
  • Usage analysis and charting tools
  • Integrated with promotions tools in BIDBase
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  • *Minimum contract length of 1 year (billed with BIDBase)
BIDBase Plus Three
(per year - or £20* month)
  • Two-way BIDText SMS communication tools
  • Dedicated inbound number for receiving SMS replies
  • Replies stored right in BIDBase
  • Option to forward replies to up to 20 email addresses
  • Option to forward replies to one mobile number
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  • *Minimum contract length of 1 year (billed with BIDBase)
TWF logo tag

FAQ1: Who are you?

BIDBase has been designed and developed by The Wisdom Factory CIC, a social enterprise in Birmingham. Like BIDs, we have a social purpose. We have worked for BIDs and this led to us to using our experience and expertise to design a product that would help BIDs perform their valuable work more efficiently and effectively.

FAQ2: How do we migrate our data from our current system to BIDBase?

You give us a spreadsheet with your Local Authority levy data and any contact data you have. We then prepare and import those data into BIDBase - we typically make a one-off charge of £500 plus VAT.

FAQ3: How many users can have access to our BID’s account?

BIDBase clients can have unlimited logins. We have a 'reasonable use' clause that kicks in at a point somewhere before your entire town or city has a login, but we have no problem with your whole BID team and board having their own login. In fact, we encourage it!
Developing a BID

FAQ4: We're developing a BID, what can you do for us?

For developing BIDs that have yet to go to initial ballot:
  • Get full access to BIDBase for as long as you need it before ballot
  • Saves you £745 per year!
  • We prepare and import your data for a flat fee of £500
  • Once you have a successful ballot result, choose to:
    • Keep using BIDBase by choosing one of the paid subscriptions
    • Use some other solution entirely

FAQ5: Are you developing BIDBase and how do we influence this?

We launched in January 2017 after over two years development and months of beta-testing. We’re continually enhancing the system; this is version 3.0. We continually seek feedback and ideas from users so we can prioritise the introduction of new features. We can make small tweaks any day of the week because our developer is in-house. Upgrades are provided at no charge.
BDBase Street Ops

FAQ6: Can BIDBase be used on a mobile device?

BIDBase is a platform-sensitive application so you can use it on a mobile device, preferably a tablet. We have produced two separate mobile-only BIDBase apps - BIDBase Street Ops and BIDBase Locally - for BID teams and business users respectively. Both are designed for phones and both mobile apps are free.

FAQ7: How secure is BIDBase?

Your data is protected by SSL certification (the reassuring green padlock) and up to 256-bit encryption. Our servers are in a secure facility in the UK.

FAQ8: What about GDPR and the Data Protection Act 2018?

Our team has been trained in data protection by independent lawyers. In Data Protection Act 2018 (DPA18) terms we are a data processor and you are data controller - it’s your data, not ours. We've built-in tools to make compliance with DPA18 easy.

FAQ9: Do you use our data?

For marketing? No way. We may use aggregate data for the benefit of the industry. No people or BIDs would be identifiable without their express consent, of course. This is all in our Terms and Conditions.

FAQ10: What’s coming next?

We're looking at re-designing the events module to make it more useful.

Get in touch

Have a question? Don't hesitate to contact us.

0121 523 1073
407 Jewellery Business Centre, 95 Spencer Street, Birmingham, B18 6DA